The purpose of this website is to provide a platform where I can share my personal interest in doughnuts, as well as become established as an emerging business in the industry. Our goal for this business is to connect with customers over the internet for them to be able to view and purchase and services, as well as provide you with the convenience of ordering my products and services anywhere at any time. With the addition of this website, it will be easier than ever to satisfy and fulfill all of your doughnut questions or needs.
Did you Know?
1. A new England Ship Captain claimed to have invented the hole in doughnuts.
2. Donuts were served to soldiers during WWI.
3. Donuts were once declared the Hit Food of the Century back at the Chicago World's Fair in 1933.
4. Over 10 billion donuts are made in the U.S. each year.
5. There are 10 people living in America with the last name "doughnut" or "donut"
6. Boston has the most donut shops per person, with one donut shop for every 2480 people in the city.
7. Donuts were once called Olykoeks, meaning 'oily cakes', which was the original name given to donuts by the Dutch.
Audience
My target audience for this website is not necessarily a particular age group, but a group of people that share the same passion for all different types of donuts and sweets in general. Since donuts are not a very expensive market, my products will be available to everyone regardless of age or financial situation. When individuals come to my website, I expect that they are there to view my products and to make purchases, and the website is tailored to make purchases easy and secure. In addition, our goal is to be able to appeal to all ages, because doughnuts are a creation that should be enjoyed by all. The plan for this website is to keep it fairly colorful and fun as well as easily accessible, so that I can appeal to the broadest audience possible. I think these additions will accomplish my goal of inviting the kind of people I want to purchase my products. Everyone is now able to access my website not only on their desktop or laptop, but also their mobile devices as well.
